To paraphrase the words of a famous song, “anyone can write”? Maybe, but the question is whether everyone “can copywriting well”! Are you interested in writing texts? Learn the principles of SEO copywriting to write SEO texts for your website yourself! We have prepared some useful guidelines for you.
Round sentences written on yellowed pages of old notebooks. The characteristic sound of typing and the pads aching from “hitting individual letters”. Hastily written thoughts, with a commemorative trail of ink on the edge of the hand. If creating texts is your passion and a lens that sharpens your view of the world, you have a chance to make a good business out of it. Just start copywriting. It’s a great way to combine your passion with work. Do you want to become a copywriter? In this article you will learn how to do it. Read on!
Copywriting – what is it?
Handwriting has its charm, but it won’t work for your business. If you are serious about communication, especially when it comes to branding, you need to start creating persuasive texts on the internet. So do copywriting! What is it?
Copywriting is the creation of simple texts for websites and social media, as well as original utility publications for a website. The copywriter also comes up with scenarios for podcasts and TV productions, descriptions of reports or various types of guides that attract the interest of recipients and encourage them to take specific action. These are blog or social media publications (for example on Facebook), various types of product and brand descriptions, slogans, advertising slogans and SEO texts. So the main components of content marketing!
SEO Copywriting – Check It Out!
What is SEO copywriting? This is a special “leg” of copywriting. Objective? Writing valuable content, expert articles for websites and posted on social media, attracting users’ attention, selling a product or service, and at the same time enjoying a good reputation of Google robots. Texts from professional copywriters improve the website’s visibility in search engine results, and thus increase the chance of attracting new customers. All sides of the trial win!
A copywriter can talk for hours about how to write SEO texts, catchy slogans and captivating descriptions – in short, copywriting. What does this specialist do? This is a person who is professionally dedicated to writing.
SEO copywriter – who is it? How to become a copywriter?
In the era of transferring most businesses to the virtual world, a good copywriter cannot complain about the lack of work. On the contrary – this one is burning in his hands and on the keyboard! An SEO copywriter will be happy to create a valuable article, devote himself to writing product descriptions, and even come up with advertising texts on the internet. He can work full-time or on a contract.
It is not easy to find a true professional in terms of Internet content, which is why a copywriter can count on high remuneration for the services provided.
What is expected of a copywriter? A light pen is not everything! A copywriting person must do in-depth research in order to get to know the topic being described, from the proverbial lining. Copywriting requires the creation of articles on many topics, sometimes very extreme. For example, it is difficult to be a specialist in building materials, perfect gifts for Mother’s Day, the construction of combustion engines, colored yarns and sewing boho-style dresses. However, if we can quickly find reliable information and properly convey it to the recipients – we will easily create such articles and attract the attention of the reader!
What are SEO texts? What is the difference between SEO copywriting and “regular” texts?
Writing advertising texts, articles and slogans for marketing purposes, including keywords that the recipients and Google robots will love – is a real art and the most important task of a copywriter! If you want to create interesting and persuasive articles for your company blog, use the following tips. Thanks to them, you will optimize your work and make its effects even more spectacular!
SEO copywriting rules – learn about the 7 most important
1. Start at the end
You already know what SEO texts are. Now let’s figure out how to create them. First of all, you need to change the way you think about the article you are about to write. In the editorial office, you would probably tackle one of the hot, topical topics of the day. Possibly an interesting scandal to describe. You would put the recorder in your bag and run to the scene or meet the person you are about to interview. SEO texts are created differently …
When it comes to SEO copywriting, it’s not the topic that is looking for you, it’s you the topic. This one must match the interests of the target group you want to reach. But how do you know what content the visitors to your site expect? Check!
A useful tool will be, for example, Google Trends, in which you can screen the most interesting issues that concern Internet users, with the specification of location and time. You will also compare which terms were searched more often by users, thanks to which you will refine the title, increasing the chance of clicks. It is an invaluable help in writing texts and activities in internet marketing.
2. Take care of the right key phrases
You already know what your article will be about. Great! Check what keywords to choose to build the framework. This is also a copywriter’s job. You can use numerous tools to plan them – free (such as the Keyword Tool) or paid (such as Ahrefs).
Remember not to limit yourself to the most competitive and general phrases only. Also enrich the texts with keywords from the so-called long tail. So containing three or more words. Why is it important? Long tail phrases may result in fewer hits but a higher conversion rate.
How do copywriters use their knowledge in practice?
Example? You’re welcome. You run an e-shop with sports shoes. You can position yourself on the phrase “shoes”. But you admit that it is quite wide, right? The word is quite competitive, so it will be hard to break through the sea of competitors. Not only that – even if you succeed and attract a potential client to your site, it may turn out to be a woman who was looking for shoes with exorbitantly high heels. Will he buy the sneakers you offer? Probably not.
In that case, it is worth extending the positioning with the phrase “sports shoes”. Then we are more precise in selecting the target group. If we try to SEO a specific tab describing the product with the phrase “red nike sports shoes” – we have the best chance of attracting an athlete who is actually interested in buying this particular footwear to a given subpage.
3. Adapt the form of the message to the recipients
People like people similar to themselves. And they also buy from them! Determine what profile of your ideal client. What is his age, what he does, what his interests are, how he communicates. Thanks to this, you will learn what form of communication will be the most appropriate for him and what copywriting should be used.
Speak to him in a language similar to his way of building sentences. Also, do not forget to create communication based on the language of benefits – this is what copywriting is based on. Think what problems or inconveniences can be solved by the product or service you offer. Customers want a solution, not a product.
4. Get creative
Everyone can write on a given topic, but everyone will do it in a slightly different way. Make your text or style of slogans stand out from the competition. Present the issue in such a way that it would be a completely new quality for your recipient. Then you increase the chance that the person visiting your site will stay longer, and in the perfect version will want to come back!
It all starts with the word, but it doesn’t end there. Bet on rich content marketing! You can enrich your article with photos, graphics, charts or VIDEO materials. No holds barred!
5. Form counts …
We live in an age where the speed of access to information is crucial. Make sure that your domain loads quickly on your computer and mobile devices. Your audience, regardless of age, gender, and education, aren’t patient. Serve them the information given on the tray. What does this mean in practice? Proper formatting of the content.
Don’t make blocks. Articles should have headings H1, H2, H3, H4, etc. This allows you to structure the text, define its hierarchy. Getting familiar with the content will be more enjoyable – both for the audience and for Google robots. Also use bullets, and highlight important points by using italics, underlining, or bold.
Writing texts for a blog gives you a lot of scope when it comes to internal linking. Thanks to this, you can keep the attention of recipients, encourage them to explore the topic by going to the next tabs, and consequently extend their time on the website.
Linking to individual products described in the article may additionally encourage recipients to throw them into a virtual basket. Then we can talk about real success!
7. Uniqueness and cyclicality
Texts well written by a copywriter improve the visibility of the website in the search engine results. As a result, they strengthen your position in the network and can translate into an increase in sales results. For your SEO copywriting to work like that, you need to ensure that they are systematically published on the website.
If you run a blog, plan your content creation wisely. They should be added periodically. Not in bulk, not “on holiday”. Do you offer new products? Don’t forget to add their unique descriptions to the dedicated tabs. Supplement your content marketing on an ongoing basis – Google audiences and robots like it!
IMPORTANT! The texts you create must be unique. Forget about copying! Content duplication negatively affects SEO. If you don’t know how to write SEO texts or you simply don’t have time to write for SEO, address the job to professionals. This pays off much more than duplicating content.
Apply the above principles of SEO copywriting and analyze the effects that your website will achieve. You will be surprised how powerful words properly given by copywriters are!